Hotels

Digital Loyalty Programs for Hotels

Win back direct bookings and turn one-time guests into repeat stays with a branded wallet membership — without paying OTA commissions on every return visit.

Direct repeat guests are ~30% more profitable than OTA bookings

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Azure Bay Hotels
MEMBER TIER
PLATINUM
Member
Nadia Chen
Visits
7
Since
Jan 2024
Expires
31 Dec 2026
Powered by GetLoyal
The problem

Hotels pay 15–25% to OTAs every time a guest rebooks through Booking.com or Expedia, and there's no easy way to bring them back direct without a clunky portal and forgotten password.

The outcome

A wallet membership that lives on the guest's phone after checkout, surfaces tier perks and exclusive direct-booking rates, and brings them back to your site instead of an OTA.

30%
Higher margin on direct repeat bookings
2.5×
Higher rebooking rate from wallet members
5%
Average shift from OTA to direct over 6 months
Features

Built for hotels

Every feature is shaped around the way hotels actually work.

Silver, Gold, Platinum guest tiers

Reward repeat guests with room upgrades, late checkout, and complimentary breakfast — automatic tier promotions by night count or spend.

Members-only direct rates

Surface exclusive rates and packages reserved for wallet members — a clear reason to book direct instead of through the OTA.

Re-engage past guests

Send wallet pushes for seasonal offers, low-occupancy weekends, or anniversary stays — straight to the guest's lock screen.

One program across every property

Hotel groups can share a single loyalty program across all properties — guests earn at one and redeem at another from the same wallet card.

How it works

Live in 3 steps

1

Design your guest tiers

Set how nights or spend move guests up the ladder, and what each tier unlocks.

2

Enrol at check-in or post-stay

Front desk hands a QR or you email the wallet card after checkout — no portal, no password.

3

Bring them back direct

Members-only rates, push notifications, and tier perks shift repeat stays away from OTAs.

POS Integration
Coming soon

Designed for Cloudbeds, Mews & Opera PMS

Designed to layer on top of your existing PMS. Front desk enrols guests at check-in from a tablet, and stays sync to update tier and night counts automatically.

A native Cloudbeds, Mews & Opera PMS integration is on our roadmap. Today, GetLoyal runs alongside any POS — staff scan and stamp from a phone or tablet.

Examples

The kind of wins hotels can expect

Illustrative scenarios showing the outcomes GetLoyal is built to deliver.

"Within two seasons we'd shifted a meaningful slice of bookings off the OTAs and straight onto our direct site. The math is hard to argue with."

Revenue manager

Boutique resort group

"Guests keep the wallet card on their lock screen long after they've left — we're top of mind when they plan the next trip."

Marketing director

Independent city hotel

"Our Platinum guests now book directly with one tap on the wallet card. No more password resets at midnight."

General manager

Beachfront hotel

FAQ

Frequently asked questions

Everything hotels ask before getting started.

Ready to launch your hotel loyalty program?

Start free — no credit card required. Be live in minutes.

7-day free trialApple & Google WalletNo setup fees