Why push notifications work
Push notifications from GetLoyal arrive on the customer's lock screen — no email to open, no app to launch. Because the message comes from their wallet, open rates are significantly higher than email or social media posts.
Use them to:
- Announce a flash sale or limited-time offer
- Remind customers they're close to a reward
- Re-engage customers who haven't visited in a while
- Drive traffic on slow days
How notifications are sent
When you send a notification through GetLoyal, it is delivered as a wallet push notification. Apple Wallet and Google Wallet route the message directly to the customer's device via their wallet infrastructure — the same channel used by airlines and banks.
No email, no SMS, no extra app. Customers who have enabled notifications on their device will see the message even if their phone is locked.
Creating a notification
- Go to Notifications in the sidebar
- Click New Notification
- Fill in the fields:
- Title — short headline (50 characters max)
- Message — the main body text (200 characters max)
- Link URL (optional) — a URL that opens when the customer taps the notification
- Choose your audience:
- All customers
- Customers at a specific branch
- Customers with more than X points
- Customers who haven't visited in the last 30/60/90 days
- Schedule immediately or pick a future date and time
- Click Send (or Schedule)
Writing effective messages
Be specific
❌ *"Big news from Brew & Co!"*
✅ *"Your free coffee is ready — 500 points reached! Redeem before Sunday."*
Create urgency
❌ *"We have a new promotion."*
✅ *"Today only: double stamps on every order. Valid until 9 PM."*
Keep it short
Your message will be truncated on smaller screens. Put the most important information in the first 80 characters.
Frequency guidelines
Over-messaging causes customers to turn off notifications. As a rule:
- Maximum 2–3 messages per month for general promotions
- Triggered messages (e.g. "You're 1 stamp away from a reward") have no frequency limit and perform best
- Re-engagement messages (for inactive customers) should be sent at most once per month
Tracking performance
After a message is sent, the Notifications tab shows:
- Number of recipients
- Estimated delivery rate
- Date and time sent
Combine this with your Dashboard Analytics to see whether footfall or redemptions spiked after a send.