Your business at a glance
The GetLoyal dashboard is the first screen you see after logging in. It gives you an instant snapshot of how your loyalty program is performing — from total customers and active customers, through to scans and redemptions. This guide explains each metric so you can take action with confidence.
Tracking these numbers over time is the simplest way to understand and grow your Customer Lifetime Value (CLV).
Key metrics explained
Total Customers
The total number of unique people who have added your card to their wallet pass. This number only goes up — it is a cumulative count, not an active-user count.
**What to look for:** A steady upward trend indicates your sign-up channels are working. A plateau suggests it's time to try a new acquisition tactic (e.g. a QR code in a new location or a social media post with your join link).
Active Customers
Customers who have performed at least one scan (earned or redeemed) in the last 30 days. This is the most important health metric for your program.
**What to look for:** A high active percentage (over 40%) means your program is genuinely driving repeat visits. If it drops, consider a re-engagement notification.
Total Scans
The cumulative number of stamps or points awarded across all customers. Each scan corresponds to a customer visit or purchase.
**What to look for:** Compare weekly scan volume to identify your busiest days and times. Use this to time your push notifications for maximum impact.
Rewards Redeemed
How many rewards customers have claimed. Redemptions are a positive sign — they mean customers reached a goal and came back specifically to claim it.
**What to look for:** A low redemption rate despite high points balances may mean your reward threshold is set too high. Consider lowering it temporarily to drive a wave of redemptions and visits.
Customer growth chart
The growth chart shows new sign-ups over time (daily, weekly, or monthly view). Look for:
- Spikes — often correspond to a social media post, promotion, or new QR code placement. Double down on what worked.
- Drops — may indicate a seasonal lull or that a key acquisition channel was removed.
Branch breakdown
If you have multiple locations, the dashboard shows per-branch performance. This lets you:
- Identify your highest-performing branch
- Spot underperforming locations and investigate why
- Compare the impact of local promotions between branches
Customers tab deep dive
Go to Customers for individual-level data:
| Column | What it tells you |
|---|---|
| Name / Device | Whether the customer uses iOS or Android |
| Points / Stamps | Current balance |
| Total visits | Lifetime engagement level |
| Last visit | Recency — great for targeting re-engagement campaigns |
| Joined | Acquisition date |
Using filters
Filter by branch, join date range, or points tier to create targeted segments for notifications.
Acting on your data
The most valuable insight is the combination of low recent visits + high points balance. These customers are already invested in your program but have drifted away. A single well-timed push notification ("You have 450 points — just 50 away from a free reward!") often wins them back.
Set a reminder to review your analytics every week. Fifteen minutes of review and one targeted notification can meaningfully move your monthly revenue.